Building Momentum with Meta Horizon’s Launch Features

The Meta Horizon Store is more competitive than ever. With more apps, more developers, and more types of content available, launching with momentum makes a difference. To help you find success on the Store, we've created a series of launch features that help you test early, gather feedback, and build anticipation before release.

This guide offers a deep dive into how each feature works and how they can help strengthen your debut to carry energy into launch. Start early, plan carefully, and your launch won't just be a day on the calendar, it'll be the start of a thriving community.

Disclaimer: This resource does not guarantee compliance with Meta policies, nor applicable data privacy laws. Review Meta Horizon's Developer Data Use Policy for a comprehensive overview of Meta's requirements.