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An App's Journey Through Meta's Requirements
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App Submission
Account Creation
Make sure you're prepared to review and sign legal documents.
Developer Verification
Verify your Meta Horizon account using a payment method, phone number, or two-factor authentication.
Verify your organization either by verifying your identity as an administrator, or verifying that your account is associated with a legitimate business.
If your app is a paid or freemium app, me prepared to provide payment information.
Complete Age Group Self-Certification
Self-certify that your app is intended for general audiences (teens and adults 13+), children (10-12), or mixed ages (both).
Are you requesting access to platform features?
Submit a Data Use Checkup (DUC)
If you want access to platform features, you will submit a DUC to demonstrate that you plan to protect User Data in accordance with the Developer Data Use Policy (DDUP). Your requests will be considered as a part of App Review.
Meta will typically review your DUC submission in two business days.
To pass the DUC, your app's privacy policy must comply with all required Privacy VRCs.
Answer Data Handling Questions
As a part of your DUC, you will answer certain data handling questions to confirm that you are prepared to securely process the personal data you will receive from Meta Horizon platform features in compliance with the DDUP.
Meta will typically review your Data Handling Questions in one business day.
Denied
Adjust your DUC submission according to the feedback the Meta app review team provides. Then, resubmit your DUC.
Approved
Platform features are approved.
Submit your app for review
Upload your build to the production channel and submit it for review.
Plan to submit your app for review at least two weeks before your target launch date.
App Review
This process is comprised of a Technical Review where Meta will check whether your app meets all the minimum required technical and content standards and a Content Review where Meta will evaluate your app for its overall completeness, polish, and value.
Only submit one version of your app; reviewers do not require a demo version in addition to your regular submission.
Request for Information
If more information is required by Meta reviewers after submitting your app, a “Request for More Information” (RFI) will be sent and can be found under the Tasks page for your organization. Each RFI will have its own self-contained instructions you will need to resolve for each specific case.
Approval & Release
If your app passes both the technical review and content review stages, it becomes eligible for distribution on the Meta Horizon Store.
Grow Your App on the Store
Once your app is live, it's time to find your audience.
Ongoing Reviews
So long as your app is live on the Meta Horizon Store, your app will be monitored and reviewed to ensure it continues to comply with Meta's policies and terms. These reviews include but are not limited to reviews of your privacy policy to ensure compliance with the VRCs, and content moderation to ensure compliance with the Content Guidelines.
Were you approved to use platform features?
Annual Requirements
If you have access to certain platform features, you may be subject to additional requirements.
If you requested access to platform features and were not approved, resubmit your DUC. If you didn't request access, you won't have additional annual requirements. Your app will continue to be evaluated by Meta through ongoing reviews.
Disclaimer: This resource does not guarantee compliance with Meta policies, nor applicable data privacy laws. Review Meta Horizon's Developer Data Use Policy for a comprehensive overview of Meta's requirements.
